000			03144nam a2200469ua 4500
001			000036552944
003			Ost
005			20091012 .0
006			m d
007			cr cnu
008			051012s2005 enk sb 001 0 eng d
020			_a0749443804
020			_a1423728807
040			_aCaAEU _beng _ckim
050	1	4	_aHD59 _b.B53 2008
082	0	0	_a659.2
082	0	0	_a791.4502/8 _222
082	0	0	_a791.4502/8
100	1		_aBland, Michael. _91797
245	1	0	_aEffective media relations _bhow to get results / _cMichael Bland, Alison Theaker & David Wragg.
250			_a3rd ed.
260			_aNew Delhi: _bKogan Page Ltd., _c2008.
300			_ax, 150 p. ; _c24 cm.
504			_aIncludes bibliographical references (p. 141-142) and index.
505	0		_a1: The media context -- Where and when: a brief media history -- Who: ownership of the media -- Media law -- Ethics and privacy -- Broadcasting in the UK -- New media technology -- What is it all for? Media evaluation -- 2: Dealing with the press -- What: newspapers and periodicals -- Why: press relations--a means to an end -- News, features and more -- How: writing for the press -- How: talking to the press -- Checklist for effective press relations -- 3: Handling the broadcast media -- Why: the importance of broadcast coverage -- How: preparation and briefing -- How: winning the interview -- Fine-tuning: handling different interviews -- How: radio interviews.
533			_aElectronic reproduction. _bBoulder, Colo. : _cNetLibrary, _d2005. _nAvailable via World Wide Web. _nAccess may be limited to NetLibrary affiliated libraries.
650		0	_aPublic relations.
650		0	_aMass media and business. _910050
650		0	_aPublic relations.
700	1		_aWragg, David W. _910051
700	1		_aTheaker, Alison. _910052
856	4		_3University of Alberta Access _uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=137391
856	4		_3Concordia University College Internet Access _uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=137391
942			_cBOOK _2ddc
952			_w2010-11-30 _p2008-3010 _r2011-11-06 _40 _00 _bMAIN _m1 _10 _oHD 59 .B53 2008 _d2008-01-01 _t1 _8SHELF 2 _70 _cOpen Collection _2lcc _yBOOK _s2011-09-10 _l2 _aMAIN
952			_w2010-12-18 _p2008-3009 _r2010-12-18 _40 _00 _bMAIN _10 _oHD 59 .B53 2008 _d2008-01-01 _t2 _8SHELF 2 _70 _cOpen Collection _2lcc _yBOOK _aMAIN
952			_p2008-3011 _40 _00 _bNKU _10 _oHD59 .B565 2005eb _d2008-09-03 _70 _cReserve Collection _2lcc _yBOOK _aNKU
952			_w2011-04-15 _p2009-6056 _r2011-04-15 _40 _00 _bNRB _10 _oHD59 .B53 2008 _d2009-10-19 _t3 _70 _cReserve Collection _2lcc _yBOOK _aNRB
952			_p2009-6057 _40 _00 _bNRB _10 _oHD59 .B53 2008 _d2009-10-19 _t4 _70 _cReserve Collection _2lcc _yBOOK _aNRB
952			_p2009-6055 _40 _00 _bNRB _10 _oHD59 .B53 2008 _d2009-10-19 _t5 _70 _cReserve Collection _2lcc _yBOOK _aNRB
952			_p2008-3012 _40 _00 _bELD _10 _oHD59 .B53 2008 _d2011-05-13 _8SHORT LOAN _70 _cReserve Collection _2lcc _yBOOK _aELD
999			_c707 _d707