| 000 | 01238cam a22003254a 4500 | ||
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| 001 | 13915680 | ||
| 003 | OSt | ||
| 005 | 20050816094326.0 | ||
| 008 | 050330s2006 maua b 001 0 eng | ||
| 010 | _a 2005043864 | ||
| 020 | _a9780071116336 | ||
| 020 | _a0071116338 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF 5415 _b.P47 2006 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 |
_aPerreault, William D. _97546 |
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| 245 | 1 | 0 |
_aEssentials of marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _a10th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _cc2006. |
||
| 300 |
_axl, 638 p. : _bcol. ill. ; _c28 cm. + _e1 CD-ROM (4 3/4 in.) |
||
| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _9600 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _91513 |
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| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBOOK |
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| 999 |
_c5491 _d5491 |
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| 952 |
_p2007-3527 _40 _00 _bNRB _10 _oHF 5415 .P47 2006 _d2007-08-12 _70 _cOpen Collection _2lcc _yBOOK _aNRB |
||