000			01922cam a22003854a 4500
001			13733652
003			OSt
005			20060722183507.0
008			040928s2005 maua b 001 0 eng
010			_a 2004059292
020			_a0070611432
020			_a9780070611436
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF 5415.13 _b.W35 2006
082	0	0	_a658.8 _222
100			_aWalker,C. Orville _97479
245	0	0	_aMarketing strategy : _ba decision-focused approach / _cOrville C. Walker, Jr. ... [et al.].
250			_a5th ed.
260			_aBoston : _bMcGraw-Hill Irvin, _cc2006.
300			_axx, 346 p. : _bill. (some col.) ; _c26 cm.
500			_aIncludes bibliographical references and index.
650		0	_aMarketing _xManagement.
700	1		_aWalker, Orville C. _97188
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0618/2004059292-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0618/2004059292-t.html
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2ddc _cBOOK
952			_p2008-1443 _40 _00 _bNRB _10 _oHF 5415.13 .W35 2006 _d2008-04-07 _70 _cOpen Collection _2lcc _yBOOK _aNRB
952			_p2008-1447 _40 _00 _bNRB _10 _oHF 5415.13 .W35 2006 _d2008-08-07 _70 _cOpen Collection _2lcc _yBOOK _aNRB
952			_p2008-1446 _40 _00 _bNRB _10 _oHF 5415.13 .W35 2006 _d2008-04-07 _70 _cOpen Collection _2lcc _yBOOK _aNRB
952			_w2011-02-10 _p2008-1444 _r2011-02-10 _40 _00 _bNRB _10 _oHF 5415.13 .W35 2006 _d2008-04-07 _70 _cOpen Collection _2lcc _yBOOK _aNRB
952			_p2008-1445 _40 _00 _bNRB _10 _oHF 5415.13 .W35 2006 _d2008-04-07 _70 _cOpen Collection _2lcc _yBOOK _aNRB
999			_c5451 _d5451