| 000 | 01358cam a22003614a 4500 | ||
|---|---|---|---|
| 001 | 14285210 | ||
| 003 | OSt | ||
| 005 | 20070723151751.0 | ||
| 008 | 060303s2007 maua b 001 0 eng | ||
| 010 | _a 2006043829 | ||
| 020 | _a0073101265 (alk. paper) | ||
| 020 | _a9780071105897 | ||
| 035 | _a(OCoLC)ocm64689024 | ||
| 040 |
_aOSt _cDLC _dC#P _dBAKER _dNLGGC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF 5823 _b.B45. 2007 |
| 082 | 0 | 0 |
_a659.1 _222 |
| 084 |
_a85.40 _2bcl |
||
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- _93673 |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2007. |
||
| 300 |
_axxvi, 820 p. : _bcol. ill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references (p. 763-789) and indexes. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 |
_aSales promotion. _91532 |
|
| 650 | 0 |
_aCommunication in marketing. _91530 |
|
| 700 | 1 |
_aBelch, Michael A. _93674 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c5042 _d5042 |
||
| 952 |
_p2008-4763 _40 _00 _bNRB _10 _oHF 5823 .B45. 2007 _d2008-11-26 _t1 _70 _cOpen Collection _2lcc _yBOOK _aNRB |
||