000 02355nam a2200313 a 4500
001 ASIN0749407441
003 Ost
005 20100817123042.0
008 100817s1992 xxu eng d
020 _a0749407441
020 _a9780749407445
040 _cKIM
082 0 4 _a658.4012
090 _c2874
_d2578
100 1 _aGrundy, Tony.
245 1 0 _aCorporate strategy and financial decisions /
_cTony Grundy.
260 _aLondon :
_bTaylor & Francis Group,
_c1992.
300 _a222 p.
490 1 _aCranfield management research series.
500 _aPaperback.
520 _aOne of the first books in a series co-published with Cranfield School of Management, "Corporate Strategy and Financial Evaluation" offers a study of how the combination of strategic and financial appraisal can add an extra dimension to corporate decision-making. Tony Grundy shows how many major corporate failures can be attributed to management pursuing a "strategic vision" independent of financial realism. By providing a workable framework for linking strategic and financial appraisal to achieving corporate success, he then goes on to demonstrate how management can avoid such failures. The framework was tested on senior managers in a number of large UK organizations - Rolls Royce, Grand Metropolitan, London Underground, Post Office Counters and BP, and Grundy provides detailed case studies to show how it works in practice. Tackling a complex subject, Grundy begins by looking at the problems associated with taking the integrated approach he is recommending and then analyzes each major aspect of the process and the implications for financial decision-making, particularly longer-term. Although research-based, this new text is written primarily for practising managers but will also appeal to students from a wide range of business disciplines.
650 4 _aStrategic Planning.
650 4 _aManagement & Business: General.
830 0 _aCranfield management research series.
856 4 0 _3Amazon.com
_uhttp://www.amazon.com/exec/obidos/ASIN/0749407441/chopaconline-20
856 4 0 _3Amazon customer reviews
_uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0749407441
942 _cBOOK
_jHD 30.28 .G78 1992
999 _c495
_d495
952 _p2002-0658
_40
_00
_bMAIN
_10
_oHD 30.28 .G78 1992
_d2002-10-28
_t1
_70
_cOpen Collection
_yBOOK
_aMAIN