000			01965nam a2200313 a 4500
001			ASIN0273634305
003			Ost
005			20100816015253.0
008			100816s1999 xxu eng d
020			_a0273643037 _c$54.50
020			_a9780273643036
040			_cKIM
050			_aHD 30.28 _b.B46 1999
082	0	4	_a658
090			_c2817 _d2521
100	1		_aLynch, Richard.
245	1	0	_aCorporate strategy / _cRichard Lynch.
250			_a2nd ed.
260			_aHarlow, England : _bFinancial Times Management, _c2000.
300			_a416 p. ; _c24 cm.
490	1		_aFrameworks.
500			_aPaperback.
520			_aThis text seeks to present and explain the concepts, techniques, frameworks and methodologies of strategic management in a concise, straightforward way. It gives the reader all the essential information needed to identify central issues in strategic management and planning and hence be able to make up his or her own mind on the best approaches to strategic problems. The major amendment for the second edition is a new chapter on the (physical) environmental aspects of corporate strategy, incorporating sustainable development, legal constraints, EU and Third World influences, codes of practice, packaging and labelling, and other critical issues. Also, significant additions are made to pan-company marketing, strategic vision and thrust, contingency planning, management of service, strategic flexibility and fit, market-led change, theories of internationalisation, ethical dilemmas, downsizing, and relationship marketing. The planning and control material is placed into a wider contextual framework.
650		4	_aBusiness strategy.
650		4	_aStrategic planning.
650		4	_aManagement - General.
942			_cBOOK _jHD 30.28 .L96 2000
999			_c494 _d494
952			_w2010-11-30 _p2003-1152 _r2012-11-14 _40 _00 _bMAIN _m5 _10 _oHD 30.28 .L96 2000 _d2003-01-01 _t1 _70 _cOpen Collection _yBOOK _s2012-07-10 _l1 _aMAIN