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| 001 | 13055125 | ||
| 003 | OSt | ||
| 005 | 20040206102246.0 | ||
| 008 | 030113s2004 maua b 001 0 eng | ||
| 010 | _a 2003041331 | ||
| 020 | _a0072536861 (alk. paper) | ||
| 020 | _a0070600864 | ||
| 020 | _a0071214690 (international : alk. paper) | ||
| 040 |
_aDLC _cost _dDLC |
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| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHF5415.32 _b.C66 2004 |
| 082 | 0 | 0 |
_a658.8/342/0973 _221 |
| 100 | 1 |
_aHawkins, Del I. _91639 |
|
| 245 | 1 | 0 |
_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, Roger J. Best, Kenneth A. Coney. |
| 250 | _a9th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2004. |
||
| 300 |
_a867 p. : _bcol. ill. ; _c27 cm + _e1 CD ROM. |
||
| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _9600 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 538 | _aSystem requirements for accompying CD ROM. | ||
| 650 | 0 | 0 |
_aConsumer behavior _zUnited States. |
| 650 | 0 | 0 |
_aMarket surveys _zUnited States. _91641 |
| 650 | 0 | 0 |
_aConsumer behavior _zUnited States _vCase studies. _91642 |
| 700 | 1 |
_aBest, Roger J. _95274 |
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| 700 | 1 |
_aConey, Kenneth A. _95544 |
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| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBOOK |
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