000			01937cam a22004214a 4500
001			14095139
003			OSt
005			20081020100050.0
008			050901s2007 maua b 001 0 eng
010			_a 2005054357
020			_a9780071109154
020			_a0073261548 (book & CDROM)
020			_a0071109154
035			_a(OCoLC)ocm61458393
040			_aDLC _cOST _dYDX _dBAKER _dDLC
042			_apcc
043			_an-us---
050	0	0	_aHF 5415.32 _b.H39 2007
082	0	0	_a658.8/3420973 _222
100	1		_aHawkins, Del I. _91639
245	1	0	_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, David L. Mothersbaugh, Roger J. Best.
250			_a10th ed.
260			_aBoston : _bMcGraw-Hill/Irwin, _cc2007.
300			_axxiv, 790 p. : _bcol. ill. ; _c27 cm. + _e1 CD-ROM (4 3/4 in.)
504			_aIncludes bibliographical references and indexes.
650	0	0	_aConsumer behavior _zUnited States.
650	0	0	_aMarket surveys _zUnited States. _91641
650	0	0	_aConsumer behavior _zUnited States _vCase studies. _91642
700	1		_aMothersbaugh, David L. _91643
700	1		_aBest, Roger J. _95274
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2ddc _cBOOK
952			_w2011-01-17 _p2007-3468 _r2011-01-17 _40 _00 _bNRB _10 _oHF 5415.32 .H39 2007 _d2007-08-10 _70 _cOpen Collection _2lcc _yBOOK _aNRB
952			_w2011-01-17 _p2007-3752 _r2011-01-17 _40 _00 _bNRB _10 _oHF 5415.32 .H39 2007 _d2007-09-18 _70 _cOpen Collection _2lcc _yBOOK _aNRB
999			_c4715 _d4715