| 000 | 06204nam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | ASIN0131873660 | ||
| 003 | Ost | ||
| 005 | 20100413040753.0 | ||
| 008 | 100413s2007 xxu eng d | ||
| 020 |
_a0131873660 _c$89.99 |
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| 020 | _a9780131873667 | ||
| 040 | _cKIM | ||
| 050 |
_aHF 5351 _b.N44 2004 |
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| 082 | 0 | 4 | _a658.4032 |
| 100 | 1 |
_aNeedle,David. _95204 |
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| 245 | 1 | 0 |
_aBusiness in Context : _bAn Introduction to Business and its E nvironment/ _cDavid Needle. |
| 250 | _aillustrated edition ed. | ||
| 260 |
_aLondon : _bBookpower, _c2004. |
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| 300 |
_a643 p. ; _c24 cm. |
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| 501 | _aHardcover. | ||
| 520 | _aâI believe that this book will fill a great need for both full-time competitive intelligence practitioners, and those looking to add analytical skills to their managerial tool kit.â? --Bill Fiora, Partner and Founder, Outward Insights   âAll practicing managers and business decision makers should be grateful to Fleisher and Bensoussan for showing them how their analysis work can become more rigorous and their approach less casual. Accept no imitations. This is the genuine article.â? --Sheila Wright, Director of the Competitive Intelligence-Marketing Interface Teaching and Research Initiative (CIMITRI) at Leicester Business School, De Montfort University  The Definitive How-To Guide for Business and Competitive Analysis Transform raw data into compelling, actionable business recommendations Answer the questions executives askââWhat?â? âSo What?â? and âNow What?â? Todayâs 24 most valuable techniques: how to choose them, how to use them For everyone who performs analysis: managers, consultants, functional specialists, and strategists A completely new book by the authors of the popular Strategic and Competitive Analysis Business success begins with deep clarity about your competition and your business environment. But, even as data gathering has improved dramatically, few business professionals know the state-of-the-art techniques for analyzing their data. Now thereâs a comprehensive, immensely practical guide to todayâs best tools and techniques for answering tough questions and making actionable recommendations. Business and Competitive Analysis begins with end-to-end guidance on the analysis process, including defining problems, avoiding analytical pitfalls, choosing tools, and communicating results. Next, the authors offer detailed guides on 24 of todayâs most valuable analysis models: techniques that have never been brought together in one book before.They offer in-depth, step-by-step guidance for using every techniqueâalong with realistic assessments of strengths, weaknesses, feasibility, and business value.  You are flooded with data. This book will help you transform that data into actionable insights and recommendations that enterprise decision makers cannot and will not ignore. Craig S. Fleisher and Babette E. Bensoussan begin with a practical primer on the process and context of business and competitive analysis: how it works, how to avoid pitfalls, and how to communicate results. Next, they introduce their unique FAROUT method for choosing the right tools for each assignment. The authors then present 24 of todayâs most valuable analysis methods.They cover âclassicâ? techniques, such as McKinsey 7S and industry analysis, as well as emerging techniques from multiple disciplines:economics,corporate finance, sociology, anthropology, and the intelligence and futurist communities. For each, they present clear descriptions, background context, strategic rationales, strengths, weaknesses, step-by-step instructions, and references. The result is a book you can rely on to meet any analysis challenge, no matter how complex or novel. The fundamentals of business and competitive analysis Goals, processes, pitfalls, deliverables, and benefits Competitive analysis techniques Nine Forces, Competitive Positioning, Business Model, SERVO, and Supply Chain Analyses Enterprise analysis techniques Benchmarking, McKinsey 7S, Shadowing, Product Line, and Win/Loss Analyses Environmental analysis techniques Strategic Relationships, Corporate Reputation, Critical Success Factors, Driving Forces, and Country Risk Analyses Evolutionary analysis techniques Technology Forecasting,War Gaming, Event/Timeline, Indications and Warning Analyses, and more Financial, probabilistic, and statistical techniques Basic Statistics, Competitor Cash Flow, Analysis of Competing Hypothesis (ACH), and Linchpin Analyses Table of Contents: Preface 1. Business and Competitive Analysis: Definition, Context, and Benefits 2. Performing the Analysis Process 3. Avoiding Analysis Pitfalls 4. Communicating Analysis Results 5. Applying the FAROUT method 6. Industry Analysis (The Nine Forces) 7. Competitive Positioning Analysis 8. Business Model Analysis 9. SERVO Analysis 10. Supply Chain Management (SCM) Analysis 11. Benchmarking Analysis 12. McKinsey 7S Analysis 13. Shadowing 14. Product Line Analysis 15. Win/Loss Analysis 16. Strategic Relationship Analysis 17. Corporate Reputation Analysis 18. Critical Success Factors Analysis 19. Country Risk Analysis 20. Driving Forces Analysis 21. Event and Timeline Analysis 22. Technology Forecasting 23. War Gaming 24. Indications and Warning Analysis 25. Historiographical Analysis 26. Interpretation of Statistical Analysis 27. Competitor Cash Flow Analysis 28. Analysis of Competing Hypothesis 29. Linchpin Analysis Index  | ||
| 650 | 4 |
_aBusiness competition. _95205 |
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| 650 | 4 |
_aBusiness intelligence. _95206 |
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| 700 | 1 |
_aBensoussan, Babette E. _95207 |
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| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0131873660/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0131873660 |
| 942 |
_cBOOK _2ddc |
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| 952 |
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| 952 |
_w2011-01-17 _p2007-1442 _r2011-12-07 _40 _00 _bNRB _10 _oHF 5351 .N44 2004 _d0000-00-00 _t2 _70 _cOpen Collection _2lcc _yBOOK _s2011-11-10 _l1 _aNRB |
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