000			02910nam a2200445 a 4500
001			ASIN1841124303
003			Ost
005			20100419040210.0
008			100419s2004 xxu eng d
020			_a1841124303 _c$45.00
020			_a9781841124308
040			_cKIM
082	0	4	_a658.406
090			_c2844 _d2548
100	1		_aLammiman, Jean.
245	1	0	_aCoolsearch : _bkeeping your organization in touch and on the edge... / _cJean Lammiman.
250			_a1st ed.
260			_aChichester, England : _bCapstone, _c2004.
300			_a248 p. ; _c24 cm.
500			_aPaperback.
520			_aThere never has been a time when changes in taste, social outlook and lifestyle have been faster and more fundamental. Coolsearch shows that the revolution that is going on inside the workplace and that which is taking place in the marketplace are two sides of the same coin. Traditional divisions between work and play and between home and the office are being eroded. Twenties-somethings are using their mastery of new technology to transform product development, marketing and merchandising as consumers and ideas generation and decision making as workers. But how can older companies with deeper vested interests and complex hierachies keep in touch with the needs generated by the new generation? Syrett and Lammiman show how street-wise market research, better use of technology, shorter decision making hierarchies, corporate venturing and bottom up leadership has helped a variety of seeming dinosaurs get abreast of the trends. Stories and case studies of companies such as IKEA, GMT, 3M, and L'Oreal and their championing the latest trends and thinking are throughout the book. Coolsearch draws on original research by the authors on how new ideas are inspired and shaped in organisations as well as on interviews with leading thinkers in innovation including London Business School's Costas Markides, Strategos's Gary Hamel and Insead's W Chan Kim and Renee Mauborgne.
650		4	_aMarket surveys.
650		4	_aBusiness / Economics / Finance.
650		4	_aBusiness & Economics / Management.
650		4	_aManagement - General.
650		4	_aBusiness strategy.
650		4	_aBusiness studies.
650		4	_aOrganizational theory & behaviour.
650		4	_aBusiness & Economics.
650		4	_aBusiness/Economics.
650		4	_aConsumers' preferences.
650		4	_aOrganizational change.
650		4	_aStrategic planning.
650		4	_aManagement & Business: General.
700	1		_aSyrett, Michel.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/1841124303/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=1841124303
942			_cBOOK _jHD 30.28 .L36 2004
999			_c464 _d464
952			_p2008-3120 _40 _00 _bMAIN _10 _oHD 30.28 .L36 2004 _d2008-09-04 _t1 _70 _cOpen Collection _yBOOK _aMAIN