000			01946nam a2200337 a 4500
001			ASIN1861523718
003			Ost
005			20100413061024.0
008			100413s1998 xxu eng d
020			_a1861523718 _c$56.99
020			_a9781861523716
040			_cKIM
050			_aHF 5415.32 _b.F69 1998
082	0	4	_a658.8342
090			_c1125 _d881
100	1		_aFoxall, Gordon.
245	1	0	_aConsumer psychology for marketing / _cGordon Foxall.
250			_a2nd ed.
260			_a[S.l.] : _bCengage Learning Business Press, _c1998.
300			_a260 p. ; _c25 cm.
501			_aPaperback.
520			_aThe 2nd edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach which is reflected in language, examples, and scope and it also has a comprehensive and up-to- date coverage of literature and recent research.The new edition takes into account past reviewers' and users' comments by reducing the amount of material on adaptive/innovative cognitive style and replaces this with a wider range of material on the theme of personality and new product phrase. Also the new edition, unlike the last, will include end-of-chapter questions and suggested further reading.
650		4	_aConsumer behavior.
650		4	_aMarketing _vPsychological aspects.
700	1		_aGoldsmith, Ronald E.
700	1		_aBrown, Stephen.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/1861523718/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=1861523718
942			_cBOOK _jHF 5415.32 .F69 1998
999			_c450 _d450
952			_p2003-1484 _40 _00 _bMAIN _10 _oHF 5415.32 .F69 1998 _d2003-01-01 _t1 _70 _cOpen Collection _yBOOK _aMAIN