| 000 | 01013cam a22002654a 4500 | ||
|---|---|---|---|
| 001 | 15154624 | ||
| 003 | OSt | ||
| 005 | 20081027154232.0 | ||
| 008 | 080125s2008 maua 000 0 eng | ||
| 010 | _a 2008921726 | ||
| 020 | _a9788120324473 (pbk.) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5823 _b.J66 2003 |
| 245 | 0 | 0 |
_a What's in a name: _bAdvertising and the concept of brands/ _cJohn Philip Jones and Jan S. Slater |
| 260 |
_aNew Delhi _bPrentice-Hall, _cc2003. |
||
| 300 |
_a308p. : _bill. ; _c22 cm. |
||
| 490 | 0 | _aInside the minds | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 |
_aProduct management. _91622 |
|
| 906 |
_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c4466 _d4466 |
||
| 952 |
_w2011-01-14 _p2008-1784 _r2011-01-14 _40 _00 _bMAIN _10 _oHF 5823 .J66 2003 _d2008-04-10 _8SHELF 4 _70 _cOpen Collection _2lcc _yBOOK _aMAIN |
||