000 | 01198nam a2200313 a 4500 | ||
---|---|---|---|
001 | 2389267 | ||
003 | OSt | ||
005 | 19860520000000.0 | ||
008 | 850410s1986 caua b 001 0 eng | ||
010 | _a 85080071 | ||
020 | _a9780071107228 | ||
040 |
_aDLC _cDLC _dDLC |
||
043 | _an-us--- | ||
050 | 0 | 0 |
_aHF5415.13 _b.P48 1986 |
082 | 0 | 0 |
_a658.8/00973 _219 |
245 | 0 | 0 |
_aCases and classics in marketing management / _cDennis H. Tootelian, Ralph M. Gaedeke. |
260 |
_aSan Diego : _bHarcourt Brace Jovanovich, _cc1986. |
||
300 |
_aix, 513 p. : _bill. ; _c25 cm. |
||
500 | _aRev. ed. of: Marketing management. c1980. | ||
504 | _aIncludes bibliographies and index. | ||
650 | 0 |
_aMarketing _zUnited States _xManagement. _91446 |
|
650 | 0 |
_aMarketing _zUnited States _xManagement _xCase studies. _94811 |
|
700 | 1 |
_aTootelian, Dennis H. _94812 |
|
700 | 1 |
_aGaedeke, Ralph M. _94813 |
|
710 | 2 |
_aMarketing management. _94814 |
|
906 |
_a7 _bcbc _corignew _d3 _eopcn _f19 _gy-gencatlg |
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942 |
_2ddc _cBOOK |
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999 |
_c4453 _d4453 |
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952 |
_w2011-01-14 _p2008-1254 _r2012-12-14 _40 _00 _bMAIN _m1 _10 _oHF 5415.13 .P48 1986 _d2008-04-02 _70 _cOpen Collection _2lcc _yBOOK _s2012-12-13 _l4 _aMAIN |