| 000 | 02588cam a2200433 a 4500 | ||
|---|---|---|---|
| 001 | 2006032470 | ||
| 003 | Ost | ||
| 005 | 20070726 .0 | ||
| 008 | 060929s2008 mauab b 001 0 eng | ||
| 010 | _a 2006032470 | ||
| 020 | _a9780071259354 | ||
| 020 | _a9780071259354 | ||
| 040 |
_aDLC _beng _cDLC _dBAKER _dC#P _dBTCTA _dDLC |
||
| 050 | 0 | 0 |
_aHF 5415.32 _b.P48 2008 |
| 082 | 0 | 0 |
_a658.8/342 _222 |
| 100 | 1 |
_aPeter, J. Paul. _9599 |
|
| 245 | 1 | 0 |
_aConsumer behavior and marketing strategy / _cJ. Paul Peter, Jerry C. Olson. |
| 246 | 1 | 4 | _aConsumer behavior & marketing strategy |
| 250 | _a8th ed. | ||
| 260 |
_aNew York: _bMcGraw-Hill/Irwin, _cc2008. |
||
| 300 |
_axix, 555 p. : _bill., map ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references (p. 499-528) and indexes. | ||
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aOlson, Jerry C. _q(Jerry Corrie), _d1944- _97653 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0702/2006032470-d.html |
| 856 | 4 | 2 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0735/2006032470-b.html |
| 942 |
_cBOOK _2ddc |
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