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010 _a 2008003309
020 _a9780273711568 (pbk.)
020 _a0273711563 (pbk.)
035 _a(OCoLC)191697384
035 _a(OCoLC)ocn191697384
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050 0 0 _aHF5415
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082 0 0 _a658.8
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245 0 0 _aPrinciples of marketing /
_cPhilip Kotler ... [et al.].
250 _a5th European ed.
260 _aUpper Saddle River, N.J. :
_bPearson Prentice Hall,
_cc2008.
300 _axxxv, 1020 p. :
_bill. (chiefly col.) ;
_c28 cm.
500 _aEdition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008.
650 0 _aMarketing.
700 1 _aKotler, Philip.
_9320
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip089/2008003309.html
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