000 03701nam a2200445 a 4500
001 ASIN0743260880
003 Ost
005 20100710040742.0
008 100710s2004 xxu eng d
020 _a0743260880
_c$35.10
020 _a9780743260886
040 _cKIM
082 0 4 _a658
100 1 _aPorter, Michael E.
_97984
245 1 0 _aCompetitive strategy /
_cMichael E. Porter.
260 E W _a NEWYORK :
_bFree Press,
_c2004.
300 _a416 p. ;
_c24 cm.
500 _aPaperback.
520 _aElectrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalised Porter's ideas and applied them to assess industries, understand competitors and choose competitive positions. COMPETITIVE STRATEGY has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
650 4 _aBusiness/Economics.
_9124
650 4 _aManagement & Business: General.
_9171
650 4 _aBusiness & Management.
650 4 _aBusiness strategy.
_9167
650 4 _aBusiness studies.
_96941
650 4 _aBusiness & Investing / Management.
_9239
650 4 _aBusiness & Economics / Strategic Planning.
650 4 _aCompetition.
650 4 _aStrategic planning.
856 4 0 _3Amazon.com
_uhttp://www.amazon.com/exec/obidos/ASIN/0743260880/chopaconline-20
856 4 0 _3Amazon customer reviews
_uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0743260880
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