| 000 | 02497nam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | ASIN020552365X | ||
| 003 | OSt | ||
| 005 | 20110105053539.0 | ||
| 008 | 110105s2007 xxu eng d | ||
| 020 |
_a9788129707703 _c$127.00 |
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| 020 | _a9788129707703 | ||
| 040 | _cOSt | ||
| 050 |
_aP 90 _b.F65 2005 |
||
| 082 | 0 | 4 | _a302.23 |
| 100 | 1 |
_aFolkerts, Jean. _93042 |
|
| 245 | 1 | 4 |
_aThe Media in Your Life _ban introduction to mass communication _cJean Folkerts. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew Delhi _bPearson, _c2005. |
||
| 300 |
_a460 p. ; _c28 cm. |
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| 490 | 1 | _a4th edition. | |
| 500 | _aPaperback. | ||
| 520 | _aThe Media in Your Life explores the social, historical, economic, and technological implications of the media in our culture and how to use the media effectively in our lives. Written by three highly regarded scholars and teachers, this book explores a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Too often, mass communication books rely only on popular publications or on academic research. Folkerts, Lacy, and Larabee believe that all forms of scholarship provide insight into mass communication. In The Media in Your Life , the authors have combined the concrete practice of journalism with empirical research, enabling the reader to comprehend the impact of the dynamic media that are an integral part of our lives today. The Media in Your Life guides the reader through today's whirlwind of mass communication by providing the information and critical thinking skills necessary to consider objectively the media and its roles in their lives. Readers are challenged to look at their own use of the media and to observe patterns they see in media industries, personalities, structures, and market trends in order to become more informed media consumers. | ||
| 700 | 1 |
_aLacy, Stephen. _93043 |
|
| 700 | 1 |
_aLarabee, Ann. _93044 |
|
| 830 | 0 |
_a4th edition. _93045 |
|
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/020552365X/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=020552365X |
| 942 |
_2ddc _cBOOK |
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| 952 |
_w2011-01-05 _p2008-1035 _r2011-01-05 _40 _00 _bMAIN _10 _oP 90 .F65 2005 _d2008-02-14 _70 _cOpen Collection _2lcc _yBOOK _aMAIN |
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| 952 |
_p2008-1034 _40 _00 _bMAIN _10 _oP 90 .F65 2005 _d2008-02-14 _70 _cOpen Collection _2lcc _yBOOK _aMAIN |
||
| 999 |
_c3677 _d3677 |
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