000			03264nam a2200337 a 4500
001			ASIN186197583X
003			OSt
005			20110104050752.0
008			110104s2002 xxu eng d
020			_a186197583X _c$20.65
020			_a9781861975836
040			_cOSt
050			_aHD 53 _b.K45 2001
082	0	4	_a658
100	1		_aKelley, Tom _92779
245	1	4	_aThe art of innovation : _bsuccess through innovation the ideo way / _cThomas Kelley.
260			_a[S.l.] : _bProfile Business, _c2002.
300			_a320 p. ; _c20 cm.
500			_aPaperback.
520			_aThis is an inspiring guide to managing creativity in a business environment from the co-founder of one of the most innovative design companies in the world. Discover the ten commandments of creativity, and much more...Founded by Thomas Kelley and his brother David (dubbed by Fortune the best inventor since Thomas Edison), IDEO is responsible for the first commercial mouse, a virtual reality headset for Sega and the handheld Audible Mobile Player - a new device that downloads recorded books from the internet. The company was recently challenged by US TV program "Nightline" to redesign a traditional shopping trolley in just 4 days in front of the cameras. They took up the challenge with alacrity and produced a radically new design incorporating six small portable baskets fitted into the frame, an improved child's seat with play area, and back wheels that turn at 90 degrees so you can move your trolley sideways. IDEO is structured around small design studios, seen as 'villages', each with their own identity. But all of their office furniture is on wheels allowing individuals to move between projects. IDEO's methods are based on revolutionary principle of team creativity including: the best asset you have is your own brain; the first set in building a fresh and creative corporate culture is the willingness to change; and, collaboration - not isolation - is the key to unleashing creativity. Creativity increases profits, and "The Art of Innovation" demonstrates how to boost morale, productivity and consumer satisfaction - while having fun in the process.
700	1		_aLittman, Jonathan. _92780
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/186197583X/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=186197583X
942			_2ddc _cBOOK
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952			_p2010-5921 _40 _00 _bMAIN _10 _oHD 53 .K45 2001 _d2011-01-04 _70 _cReserve Collection _2lcc _yBOOK _aMAIN
952			_p2010-5923 _40 _00 _bMAIN _10 _oHD 53 .K45 2001 _d2011-01-04 _70 _cReserve Collection _2lcc _yBOOK _aMAIN
952			_w2011-01-04 _p2010-5924 _r2013-02-06 _40 _00 _bMAIN _10 _oHD 53 .K45 2001 _d2011-01-04 _70 _cReserve Collection _2lcc _yBOOK _s2013-01-21 _l1 _aMAIN
952			_p2010-5922 _40 _00 _bMAIN _10 _oHD 53 .K45 2001 _d2011-01-04 _70 _cReserve Collection _2lcc _yBOOK _aMAIN
999			_c3603 _d3603
952			_p2010-2305 _40 _00 _bELD _10 _oHD 53 .K45 2004 _d2011-07-15 _8MOTIVATION _70 _cBIO-FIC-MOT _2lcc _yBOOK _aELD