000			01790nam a2200265 a 4500
001			ASIN014101640X
003			OSt
005			20101229103907.0
008			101229s2005 xxu eng d
020			_a014101640X _c$14.45
020			_a9780141016405
040			_cOSt
050			_aHF 5415 _b.G63 2002
082	0	4	_a658
100	1		_aGodin, Seth. _91465
245	1	0	_aPurple cow : _btransform your business by being remarkable / _cSeth Godin.
260			_a[S.l.] : _bPenguin Books Ltd, _c2005.
300			_a160 p. ; _c20 cm.
500			_aPaperback.
520			_aYou're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/014101640X/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=014101640X
942			_2ddc _cBOOK
999			_c3470 _d3470
952			_w2010-12-29 _p2008-2796 _r2011-01-13 _40 _00 _bMAIN _10 _oHF 5415 .G63 2002 _d2008-08-21 _8MOTIVATION _70 _cBIO-FIC-MOT _2lcc _yBOOK _aMAIN