000			02015nam a2200301 a 4500
001			ASIN1861976100
003			OSt
005			20101229103907.0
008			101229s1994 xxu eng d
020			_a1861976100 _c$18.60
020			_a9781861976109
040			_cOSt
050			_aHF 5415 _b.R54 1993
082	0	4	_a381
100	1		_aRies, Al. _92278
245	1	4	_aThe 22 immutable laws of marketing / _cAl Ries.
260			_aLondon : _bProfile Business, _c1994.
300			_a160 p. ; _c20 cm.
500			_aPaperback.
520			_aAl Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.
700	1		_aTrout, Jack. _92280
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/1861976100/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=1861976100
942			_2ddc _cBOOK
952			_w2010-12-29 _p2010-1480 _r2011-01-13 _40 _00 _bMAIN _10 _oHF 5415 .R54 1993 _d2010-03-16 _8MOTIVATION _70 _cBIO-FIC-MOT _2lcc _yBOOK _aMAIN
999			_c3468 _d3468
952			_w2011-01-13 _p2010-1486 _r2012-06-04 _40 _00 _bNRB _m1 _10 _oHF 5415 .R54 1993 _d2010-03-16 _t2 _8MOTIVATION _70 _cBIO-FIC-MOT _2lcc _yBOOK _s2012-04-03 _l1 _aNRB
952			_p2010-1500 _40 _00 _bELD _10 _oHF 5415 .R54 1993 _d2011-07-12 _8MOTIVATION _70 _cBIO-FIC-MOT _2lcc _yBOOK _aELD