000			01827nam a2200289 a 4500
001			ASIN0852925263
003			OSt
005			20101220054957.0
008			101220s1993 xxu eng d
020			_a0852925263 _c$45.00
020			_a9780852925263
040			_cOst
050			_aHF 5549 _b.C79 1993
100	1		_aClutterbuck, David. _91749
245	1	0	_aRaising the profile : _bmarketing the hr function / _cDavid Clutterbuck.
260			_a[S.l.] : _bHyperion Books, _c1993.
300			_a160 p.
490	1		_aDeveloping skills.
500			_aHardcover.
520			_aPersonnel professionals need to acquire and constantly update a full portfolio of core skills; this series aims to equip managers with all the essential elements. HR departments know they provide a vital service to their internal customers - so why do they often enjoy only grudging respect? Largely, suggest David Clutterbuck and Desmond Dearlove in this handbook, because they neglect basic marketing skills. By segmenting their "client base", developing the "key accounts", soliciting and responding to feedback, creating an HR brand and constantly communicating the key messages, personnel practitioners can soon transform the way they are perceived. A commitment to quality and customer care is no optional extra, but clear evidence of HR professionalism; this book explains the essential techniques involved.
700	1		_aDearlove, Desmond. _91750
830		0	_aDeveloping skills. _91751
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0852925263/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0852925263
942			_2ddc _cBOOK
999			_c3306 _d3306
952			_p2002-0635 _40 _00 _bMAIN _10 _oHF 5549 .C79 1993 _d2002-01-01 _70 _cOpen Collection _2lcc _yBOOK _aMAIN