000			01602cam a22003734a 4500
001			13221349
003			OSt
005			20031001190612.0
008			030602s2003 njua 001 0 eng
010			_a 2003544944
015			_aGBA3-17589
020			_a0471271373
035			_a(CStRLIN)CSUBJ163655-B
040			_aUKM _cUKM _dTXA _dS7Z _dCStRLIN _dDLC
042			_apcc
050	0	0	_aHF 5415.55 _b.Z55 2003
082	0	4	_a658.812 _221
100	1		_aZikmund, William G. _91663
245	1	0	_aCustomer relationship management : _bintegrating marketing strategy and information technology / _cWilliam G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert.
260			_aHoboken, N.J. : _bWiley, _cc2003.
300			_axix, 179 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and indexes.
650		0	_aRelationship marketing. _91449
650		0	_aCustomer relations _xManagement. _91448
650		0	_aCustomer relations _xManagement _xData processing. _91664
700	1		_aMcLeod, Raymond. _91665
700	1		_aGilbert, Faye W. _91666
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley038/2003544944.html
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/wiley032/2003544944.html
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cBOOK
999			_c3278 _d3278
952			_w2010-12-19 _p2003-1561 _r2013-06-15 _40 _00 _bMAIN _m3 _10 _oHF 5415.55 .Z55 2003 _d2003-01-01 _q2013-07-06 _70 _cOpen Collection _2lcc _yBOOK _s2013-06-15 _l6 _aMAIN