| 000 | 02717nam a2200445 a 4500 | ||
|---|---|---|---|
| 001 | ASIN0750652365 | ||
| 003 | Ost | ||
| 005 | 20100707092337.0 | ||
| 008 | 100707s2001 xxu eng d | ||
| 040 | _cKIM | ||
| 050 |
_aHF 5415.135 _b.A85 1996 |
||
| 082 | 0 | 4 | _a380 |
| 100 | 1 |
_aAtkinson, John _91615 |
|
| 245 | 1 | 0 |
_aStrategic marketing : _bcases, concepts and ... _cJohn Atkinson. |
| 260 |
_aLondon: _bHarper Collins, _c1996. |
||
| 300 |
_ap. ; _c25 cm. |
||
| 490 | 1 | _aMarketing series (london, england). student. | |
| 500 | _aPaperback. | ||
| 520 | _aStrategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning. The text provides a synthesis of key strategic marketing concepts in a concise and comprehensive way, and is tightly written to accommodate the reading time pressures on students. The material is highly exam focused and has been class tested and refined. Completely revised and updated, the second edition of Strategic Marketing: planning and control includes chapters on 'competitive intelligence', 'strategy formulation' and 'strategic implementation'. The final chapter, featuring mini case studies, has been thoroughly revised with new and up to date case material. * Newly revised to be applicable for the Advanced Certificate in Marketing (Stage 2) level of the CIM qualifications * The material presented is easy to read in a user-friendly layout * The final chapter has been re-written to include new and up-to-date case studies. | ||
| 650 | 4 |
_aBusiness/Economics. _9124 |
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| 650 | 4 |
_aSales & Marketing. _91131 |
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| 650 | 4 |
_aSales & marketing management. _9300 |
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| 650 | 4 |
_aBusiness / Economics / Finance. _9131 |
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| 650 | 4 |
_aBusiness & Economics. _9124 |
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| 650 | 4 | _aDecision making. | |
| 650 | 4 | _aManagement. | |
| 650 | 4 | _aMarketing. | |
| 650 | 4 | _aPlanning. | |
| 650 | 4 |
_aAdvertising & Promotion. _91616 |
|
| 650 | 4 |
_aBUSINESS & ECONOMICS / Advertising & Promotion. _91617 |
|
| 650 | 4 |
_aBusiness & Economics / Marketing / General. _9303 |
|
| 650 | 4 |
_aMarketing - General. _91493 |
|
| 700 | 1 |
_aEnsor, John. _91618 |
|
| 700 | 1 |
_aAshford, Ruth. _91619 |
|
| 830 | 0 |
_aMarketing series (london, england). student. _91620 |
|
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0750652365/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0750652365 |
| 942 |
_cBOOK _2ddc |
||
| 999 |
_c3264 _d3264 |
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| 952 |
_p2000-0238 _40 _00 _bMAIN _10 _oHF 5415.135 .A85 1996 _d2000-01-01 _70 _cOpen Collection _2lcc _yBOOK _aMAIN |
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