000 00939cam a2200289 i 4500
001 1815742
003 OSt
005 19860113000000.0
008 790910s1979 enka b 001 0 eng
010 _a 79312319
015 _aGB***
020 _a0434922668 :
_c£5.00
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF 5415.13
_b.W55 1979
082 0 0 _a658.8
100 1 _aWilson, R. M. S.
_q(Richard Malcolm Sano)
_91612
245 1 0 _aManagement controls and marketing planning /
_cR. M. S. Wilson.
260 _aLondon :
_bPublished on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann,
_c1979.
300 _axvi, 224 p. :
_bill. ;
_c24 cm.
500 _aIncludes index.
504 _aBibliography: p. 201-217.
650 0 _aMarketing
_xManagement.
710 2 _aInstitute of Marketing.
_91613
710 2 _aCAM Foundation.
_91614
906 _a7
_bcbc
_corignew
_d4
_encip
_f19
_gy-gencatlg
942 _2ddc
_cBOOK
999 _c3263
_d3263