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| 008 | 870807s1988 nyua b 001 0 eng | ||
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_aHF 5415.13 _b.G84 1988 |
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_aGuiltinan, Joseph P. _91591 |
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| 245 | 1 | 0 |
_aMarketing management : _bstrategies and programs / _cJoseph P. Guiltinan, Gordon W. Paul. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc1988. |
||
| 300 |
_axvi, 427 p. : _bill. (some col.) ; _c25 cm. |
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| 440 | 0 |
_aMcGraw-Hill series in marketing _91592 |
|
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
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_aPaul, Gordon W. _91593 |
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_w2011-03-16 _p2007-0654 _r2011-03-16 _40 _00 _bMCKS _10 _oHF 5415.13 .G84 1988 _d2008-10-01 _70 _cReference Collection _2lcc _yBOOK _aMCKS |
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