| 000 | 01551cam a2200373 a 4500 | ||
|---|---|---|---|
| 001 | 15033660 | ||
| 003 | OSt | ||
| 005 | 20090828065643.0 | ||
| 008 | 071004s2008 enka b 001 0 eng | ||
| 010 | _a 2007041193 | ||
| 020 | _a9780273706977 (pbk. : alk. paper) | ||
| 020 | _a0273706977 (pbk. : alk. paper) | ||
| 035 | _a(OCoLC)156831246 | ||
| 035 | _a(OCoLC)ocn156831246 | ||
| 035 | _a(OCoLC)ocn156831246 | ||
| 040 |
_aDLC _cDLC _dBTCTA _dBAKER _dYDXCP _dBWKUK _dBWK _dDLC |
||
| 050 | 0 | 0 |
_aHF 5415.127 _b.H66 2008 |
| 082 | 0 | 0 |
_a658.8/02 _222 |
| 100 | 1 |
_aHooley, Graham J. _91572 |
|
| 245 | 1 | 0 |
_aMarketing strategy and competitive positioning / _cGraham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. |
| 250 | _a4th ed. | ||
| 260 |
_aHarlow, England ; _aNew York : _bFT Prentice Hall, _c2008. |
||
| 300 |
_axviii, 614 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. 572-598) and index. | ||
| 650 | 0 |
_aTarget marketing. _91556 |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aPiercy, Nigel. _91527 |
|
| 700 | 1 |
_aNicolaud, Brigitte. _91573 |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip081/2007041193.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c3253 _d3253 |
||
| 952 |
_w2010-12-19 _p2009-3078 _r2012-10-29 _40 _00 _bMAIN _m1 _10 _oHF 5415.127 .H66 2008 _d2009-01-01 _70 _cOpen Collection _2lcc _yBOOK _s2012-10-15 _l2 _aMAIN |
||