| 000 | 01388pam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 4834779 | ||
| 003 | OSt | ||
| 005 | 19901115094423.7 | ||
| 008 | 900215s1990 njua b 001 0 eng | ||
| 010 | _a 90032582 | ||
| 020 | _a0130841617 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHF5415.126 _b.M87 1990 |
| 082 | 0 | 0 |
_a658.8/27 _220 |
| 100 | 1 |
_aMurphy, John M., _d1944- _91557 |
|
| 245 | 1 | 0 |
_aBrand strategy / _cJohn M. Murphy. |
| 260 |
_aNew York : _bPrentice Hall, _c1990. |
||
| 300 |
_axii, 186 p. : _bill. ; _c24 cm. |
||
| 500 | _a"Published in association with the Institute of Directors." | ||
| 504 | _aIncludes bibliographical references (p. 181) and index. | ||
| 650 | 0 |
_aBusiness names _zUnited States. _91558 |
|
| 650 | 0 |
_aTrademarks _zUnited States. _91559 |
|
| 650 | 0 |
_aBrand name products _zUnited States. _91560 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c3250 _d3250 |
||
| 952 |
_w2010-12-19 _p2002-0582 _r2010-12-19 _40 _00 _bMAIN _10 _oHF 5415.1265 .M87 1990 _d2002-01-01 _70 _cOpen Collection _2lcc _yBOOK _aMAIN |
||
| 952 |
_w2010-12-19 _p2002-0644 _r2010-12-19 _40 _00 _bMAIN _10 _oHF 5415.1265 .M87 1990 _d2002-01-01 _70 _cOpen Collection _2lcc _yBOOK _aMAIN |
||