000 00854cam a2200277 a 4500
001 2316969
003 OSt
005 20070601100641.0
008 811203s1981 ilua b 000 0 eng
010 _a 81081561
020 _a0256025355 (pbk.)
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF 5415
_b.R83 1981
082 0 0 _a658.8
_219
245 0 0 _aReadings in basic marketing /
_cedited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz.
250 _a3rd ed.
260 _aHomewood, Ill. :
_bR.D. Irwin,
_c1981.
300 _aix, 607 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographies.
650 0 _aMarketing.
700 1 _aMcCarthy, E. Jerome
_q(Edmund Jerome)
_91513
700 1 _aGrashof, John F.
_91514
700 1 _aBrogowicz, Andrew A.
_91515
906 _a7
_bcbc
_corignew
_d2
_eopcn
_f19
_gy-gencatlg
942 _2ddc
_cBOOK
999 _c3244
_d3244