000			02107nam a2200325 a 4500
001			ASIN0132390027
003			Ost
005			20100707073807.0
008			100707s2007 xxu eng d
020			_a0131902083
040			_cKIM
050			_aHF 5415 _b.K68 1996
082	0	4	_a658.8
100	1		_aKotler, Philip. _9320
245	1	0	_aPrinciples of marketing / _cPhilip Kotler.
250			_a7th ed.
260			_aUpper Saddle: _bPrentice Hall, _c1996.
300			_a736 p. ; _c27 cm.
500			_aHardcover.
520			_aThe 12 th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.
650		4	_aMarketing.
650		4	_aSales & marketing. _91131
650		4	_aMarketing - General. _91493
700	1		_aArmstrong, Gary. _91495
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0132390027/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0132390027
942			_cBOOK _2ddc
999			_c3236 _d3236
952			_w2010-12-19 _p2000-0058 _r2013-04-03 _40 _00 _bMAIN _10 _oHF 5415 .K68 1996 _d2000-01-01 _70 _cOpen Collection _2lcc _yBOOK _s2013-03-28 _l1 _aMAIN
952			_p2000-0059 _40 _00 _bMAIN _10 _oHF 5415 .K68 1996 _d2000-01-01 _70 _cOpen Collection _2lcc _yBOOK _aMAIN