000			01598nam a2200289 a 4500
001			ASIN0273601415
003			OSt
005			20101219050603.0
008			101219s1993 xxu eng d
020			_a0273601415 _c$42.50
020			_a9780273601418
040			_cOst
050			_aHF 5415 _b.F67 1993
100	1		_aForsyth, Patrick. _91463
245	1	0	_aMarketing for non-marketing managers / _cPatrick Forsyth.
260			_aLondon: _bPitman, _c1993.
300			_a192 p. ; _c24 cm.
490	1		_aInstitute of management.
500			_aPaperback.
520			_aThis text provides a practical introduction to marketing. It demystifies marketing and explains how it influences success, or lack of it; what makes the marketing plan and promotional mix effective; how to price and give value for money, and customer care before, during and after the sale. It includes practical checklists and action points, and examples show how the reader's job interacts with marketing. The text has been designed for non-marketing managers who need to know about marketing.
830		0	_aInstitute of management. _91464
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0273601415/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0273601415
942			_2ddc _cBOOK
999			_c3212 _d3212
952			_p2002-0566 _40 _00 _bMAIN _10 _oHF 5415 .F67 1993 _d2002-01-01 _70 _cOpen Collection _2lcc _yBOOK _aMAIN
952			_p2003-1486 _40 _00 _bMAIN _10 _oHF 5415 .F67 1993 _d2003-01-01 _70 _cOpen Collection _2lcc _yBOOK _aMAIN