| 000 | 01962cam a22004334a 4500 | ||
|---|---|---|---|
| 001 | 4999205 | ||
| 003 | OSt | ||
| 005 | 20100303013548.0 | ||
| 008 | 041101t20042005maua 001 0 eng | ||
| 010 | _a 2004053843 | ||
| 020 | _a0072865962 (alk. paper) | ||
| 024 | _aR2-463091 | ||
| 035 | _a(OCoLC)55657698 | ||
| 035 | _a(OCoLC)ocm55657698 | ||
| 035 | _a(DLC) 2004053843 | ||
| 035 | _a(NNC)4999205 | ||
| 040 |
_aDLC _cDLC _dDLC _dOrLoB-B |
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| 042 | _apcc | ||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHF 5415.13 _b.L395 2008 |
| 082 | 0 | 0 |
_a658.8/02 _222 |
| 100 | 1 |
_aLehmann, Donald R. _9298 |
|
| 245 | 1 | 0 |
_aAnalysis for marketing planning / _cDonald R. Lehmann, Russell S. Winer. |
| 250 | _a6th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irvin, _c2004, c2005. |
||
| 300 |
_axii, 256 p. : _bill. ; _c23 cm. |
||
| 490 | 1 | _aMcGraw-Hill/Irwin series in marketing | |
| 500 | _aIncludes index. | ||
| 505 | 0 | 0 |
_gCh. 1. _tMarketing planning -- _gCh. 2. _tDefining the competitive set -- _gCh. 3. _tIndustry analysis -- _gCh. 4. _tCompetitor analysis -- _gCh. 5. _tCustomer analysis -- _gCh. 6. _tMarket potential and sales forecasting -- _gCh. 7. _tDeveloping marketing strategy. |
| 520 | 1 | _a"With a six-part framework, the authors focus on the analysis needed to create a successful marketing plan. Lauded as a hands-on resource, the text shows students how to make decisions based on sound research."--BOOK JACKET. | |
| 650 | 0 |
_aMarketing _zUnited States _xManagement. _91446 |
|
| 700 | 1 |
_aWiner, Russell S. _9304 |
|
| 830 | 0 |
_aMcGraw-Hill/Irwin series in marketing. _9600 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh051/2004053843.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh051/2004053843.html |
| 900 | _bTOC | ||
| 942 |
_2ddc _cBOOK |
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| 999 |
_c3205 _d3205 |
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| 952 |
_w2010-12-19 _p2008-3943 _r2010-12-19 _40 _00 _bMAIN _10 _oHF 5351 .L44 2005 _d2008-01-01 _70 _cOpen Collection _2lcc _yBOOK _aMAIN |
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