| 000 | 02686nam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | ASIN0071232303 | ||
| 003 | OSt | ||
| 005 | 20101218025615.0 | ||
| 008 | 101218s2003 xxu eng d | ||
| 020 |
_a0071232303 _c$92.95 |
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| 020 | _a9780071232302 | ||
| 040 | _cOSt | ||
| 050 |
_aHD 45 _b.B87 2004 |
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| 082 | 0 | 4 | _a658 |
| 100 | 1 |
_aBurgelman, Robert A. _9866 |
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| 245 | 1 | 0 |
_aStrategic management of technology and innovation / _cRobert A. Burgelman. |
| 250 | _a4th Revised ed. | ||
| 260 |
_a[S.l.] : _bMcGraw Hill Higher Education, _c2004. |
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| 300 |
_a1008 p. ; _c26 cm. |
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| 500 | _aPaperback. | ||
| 520 | _aThe 4th Edition of "Strategic Management of Technology and Innovation" by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. New co-author Clay Christensen provides his insights on innovation management and new market entries through several new cases. Approximately 40 per cent of the cases are entirely new to this edition."Strategic Management of Technology and Innovation" takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. The book fits directly with upper-level undergraduate, graduate, or executive education classes in innovation & technology, technology management, innovation management, or strategic management of innovation and technology. This course is an elective course about how companies strategically manage their technology assets. | ||
| 700 | 1 |
_aChristensen, Clayton M. _9867 |
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| 700 | 1 |
_aWheelwright, Steven C. _9868 |
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| 700 | 1 |
_aMaidique, Modesto A. _9869 |
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| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0071232303/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071232303 |
| 942 |
_2ddc _cBOOK |
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| 999 |
_c3084 _d3084 |
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| 952 |
_w2010-12-18 _p2008-1287 _r2012-08-13 _40 _00 _bMAIN _10 _oHD 45 .B87 2004 _d2008-01-01 _70 _cOpen Collection _2lcc _yBOOK _s2012-08-12 _l2 _aMAIN |
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| 952 |
_p2008-1290 _40 _00 _bMSA _10 _oHD 45 .B87 2004 _d2008-04-03 _70 _cOpen Collection _2lcc _yBOOK _aMSA |
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| 952 |
_p2008-1289 _40 _00 _bNKU _10 _oHD 45 .B87 2004 _d2008-04-03 _70 _cOpen Collection _2lcc _yBOOK _aNKU |
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