000			03494nam a2200349 a 4500
001			ASIN0199284989
003			Ost
005			20100604082327.0
008			100604s2007 xxu eng d
020			_a0199284989 _c$69.95
020			_a9780199284986
040			_cKIM
082	0	4	_a658.0072
090			_c1753 _d1490
100	1		_aBryman, Alan.
245	1	0	_aBusiness research methods / _cAlan Bryman and Emma Bell.
250			_a2nd ed.
260			_aOxford : _bOxford University Press, USA, _c2007.
300			_a792 p. ; _c25 cm.
500			_aPaperback.
520			_aThe Second Edition of Business Research Methods provides essential guidance on the practice of business research and how to carry out a small-scale research project or dissertation for the first time. It offers an encyclopedic introduction to the core concepts, methods, and values involved in doing business research, from formulating research questions, reviewing the literature, and designing a questionnaire, to carrying out data analysis and presenting research results. The strengths and weaknesses of each research method are examined to help students choose an appropriate methodology, and the wider philosophical issues and ethical controversies that affect business research are discussed to help students make informed research decisions. The book examines in depth the distinction between quantitative and qualitative research techniques and how and when they should be used, and marries theoretical issues with topical case examples from a number of work-related fields (such as management, strategy, and marketing). It has also been comprehensively updated to reflect the growing use of the internet as a source of data and medium for conducting research, and places new emphasis on the student experience of research by relating the activities of real student researchers back to the research process. New to this Edition - Brand new chapter on reviewing the literature that introduces the steps involved in undertaking a critical review to help students get the most out of their reading and build a strong platform for further research. - Themed boxes that focus on examples of real, published research, key concepts, and practical tips and skills to help students grasp core principles sooner and apply their learning to new research situations. - Expanded online research guide that takes students step-by-step through their research project and provides essential research advice, checklists, templates, and case exercises to help students become more engaged and organized researchers.
650		4	_aBusiness - Research - Methodology
650		4	_aBusiness research
650		4	_aResearch methods
700	1		_aBell, Emma.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0199284989/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0199284989
942			_cBOOK _jHD 30.4 .B79 2007
999			_c308 _d308
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952			_w2010-11-30 _p2009-5139 _r2011-08-03 _40 _00 _bMAIN _10 _oHD 30.4 .B79 2007 _d2009-09-05 _t3 _70 _cOpen Collection _yBOOK _s2011-08-03 _l3 _aMAIN
952			_w2010-11-30 _p2009-0460 _r2013-06-14 _40 _00 _bMAIN _10 _oHD 30.4 .B79 2007 _d2009-01-27 _q2013-07-12 _t1 _70 _cOpen Collection _yBOOK _s2013-06-14 _l1 _aMAIN