| 000 | 01354nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | ASIN184439106X | ||
| 003 | Ost | ||
| 005 | 20100413061024.0 | ||
| 008 | 100413s2005 xxu eng d | ||
| 020 |
_a184439106X _c$19.95 |
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| 020 | _a9781844391066 | ||
| 040 | _cKIM | ||
| 050 |
_aLA 227.3 _b.F73 2005 |
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| 082 | 0 | 4 | _a338.064 |
| 090 |
_c1242 _d998 |
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| 100 | 1 | _aFranklin, Carl. | |
| 245 | 1 | 0 |
_aWhy innovation fails : _bhard-won lessons for business / _cCarl Franklin. |
| 250 | _aillustrated edition ed. | ||
| 260 |
_aLondon : _bSpiro Press, _c2005. |
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| 300 |
_a256 p. ; _c22 cm. |
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| 520 | _aJust because it's a great idea doesn't mean it will succeed. Drawing on the expertise and first-hand experience of inventors, financiers, market researchers, psychologists and sociologists--using examples as diverse as the Classic Coke, Napster, and more. A witty, compelling and informative read. | ||
| 650 | 4 | _aResearch & development management. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/184439106X/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=184439106X |
| 942 |
_cBOOK _jLA 227.3 .F73 2005 |
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| 999 |
_c2741 _d2741 |
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| 952 |
_w2010-11-30 _p2008-2868 _r2010-11-30 _40 _00 _bMAIN _10 _oLA 227.3 .F73 2005 _d2008-01-01 _t1 _70 _cReserve Collection _2lcc _yBOOK _aMAIN |
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