000 02354nam a22003738a 4500
001 2009019796
003 Ost
005 20090518 .0
008 090518s2010 mau b 001 0 eng
010 _a 2009019796
020 _a9780132335713
040 _aDLC
_beng
_cDLC
_dCaOONL
050 0 0 _aHF 5415.13 .K47 2010
_b.K47 2010
082 0 0 _a658.8/02
_222
090 _c2770
_d2474
100 1 _aKerin, Roger A.
245 1 0 _aStrategic marketing problems :
_bcases and comments /
_cRoger A. Kerin, Robert A. Peterson.
250 _a11th ed.
260 _aBoston :
_bPrentice Hall,
_cc2007.
263 _a1006
300 _ap. cm.
504 _aIncludes bibliographical references and index.
505 0 _aFoundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
650 0 _aMarketing
_xDecision making
_vCase studies.
650 0 _aMarketing
_xManagement
_vCase studies.
700 1 _aPeterson, Robert A.
_q(Robert Allen),
_d1944-
942 _cBOOK
_jHF 5415.13 .K47 2007
999 _c2494
_d2494
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