000			02130nam a22003738a 4500
001			2009019796
003			Ost
005			20090518 .0
008			090518s2010 mau b 001 0 eng
010			_a 2009019796
020			_a9780136107064
020			_a0136107060
040			_aDLC _beng _cDLC _dCaOONL
050	0	0	_aHF 5415.13 .K47 2010 _b.K47 2010
082	0	0	_a658.8/02 _222
090			_c2135 _d1857
100	1		_aKerin, Roger A.
245	1	0	_aStrategic marketing problems : _bcases and comments / _cRoger A. Kerin, Robert A. Peterson.
250			_a12th ed.
260			_aBoston : _bPrentice Hall, _cc2010.
263			_a1006
300			_ap. cm.
504			_aIncludes bibliographical references and index.
505	0		_aFoundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
650		0	_aMarketing _xDecision making _vCase studies.
650		0	_aMarketing _xManagement _vCase studies.
700	1		_aPeterson, Robert A. _q(Robert Allen), _d1944-
942			_cBOOK _jHF 5415.13 .K47 2010
999			_c2493 _d2493
952			_p2009-9705 _40 _00 _bMAIN _10 _oHF 5415.13 .K47 2010 _d2009-12-04 _t1 _70 _cOpen Collection _yBOOK _aMAIN
952			_p2009-9706 _40 _00 _bMAIN _10 _oHF 5415.13 .K47 2010 _d2009-12-04 _t2 _70 _cOpen Collection _yBOOK _aMAIN
952			_p2009-9707 _40 _00 _bMAIN _10 _oHF 5415.13 .K47 2010 _d2009-12-04 _t3 _70 _cOpen Collection _yBOOK _aMAIN
952			_p2009-9708 _40 _00 _bMAIN _10 _oHF 5415.13 .K47 2010 _d2009-12-04 _t4 _70 _cOpen Collection _yBOOK _aMAIN
952			_p2008-3785 _40 _00 _bELD _10 _oHF 5415.13 .K47 2007 _d2011-05-24 _70 _cOpen Collection _2lcc _yBOOK _aELD