000 01838nam a2200325 a 4500
001 ASIN8120322592
003 Ost
005 20100803024447.0
008 100803s2004 xxu eng d
020 _a8120322592
020 _a9788120322592
040 _cKIM
090 _c2450
_d2156
100 1 _aKotler, Alan R. Andreasen & Philip.
245 1 0 _aStrategic marketing for nonprofit organizations /
_cAlan R. Andreasen & Philip Kotler.
250 _a6th ed.
260 _a[S.l.] :
_bPrentice Hall,
_c2004.
300 _a1 v. (unpaged) ;
_c24 cm.
500 _aPaperback.
520 _aThis sixth edition of an already well established text on nonprofit marketing maintains its unique behavioral focus and offers a powerful framework to understand how marketing is-and ought to be-used in the nonprofit environment.
856 4 0 _3Amazon.com
_uhttp://www.amazon.com/exec/obidos/ASIN/8120322592/chopaconline-20
856 4 0 _3Amazon customer reviews
_uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=8120322592
942 _cBOOK
_jHF 5415 .A53
999 _c2489
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