| 000 | 01271cam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 2007049708 | ||
| 003 | Ost | ||
| 005 | 20080505 .0 | ||
| 008 | 071206s2009 mauab b 001 0 eng | ||
| 010 | _a 2007049708 | ||
| 020 | _a9780073381008 | ||
| 020 | _a0073381004 | ||
| 040 |
_aDLC _beng _cDLC _dBAKER _dYDXCP _dC#P _dBWX _dBTCTA _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.135 _b.C72 2009 |
| 082 | 0 | 0 |
_a658.8/02 _222 |
| 090 |
_c1039 _d798 |
||
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens, Nigel F. Piercy. |
| 250 | _a9th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2009. |
||
| 300 |
_axv, 784 p. : _bill., map ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aStrategic Marketing | |
| 700 | 1 | _aPiercy, Nigel. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0808/2007049708-d.html |
| 856 | 4 | 2 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0808/2007049708-t.html |
| 942 | _cBOOK | ||
| 999 |
_c2486 _d2486 |
||
| 952 |
_w2013-05-02 _p2013-0009 _r2013-05-02 _40 _00 _bMAIN _10 _oHF 5415.13 .C73 2013 _d2013-04-30 _8SHELF 1 _70 _cOpen Collection _2lcc _yBOOK _aMAIN |
||