| 000 | 02496nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | ASIN0618128484 | ||
| 003 | Ost | ||
| 005 | 20100720073028.0 | ||
| 008 | 100720s2003 xxu eng d | ||
| 020 |
_a0618128484 _c$118.36 |
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| 020 | _a9780618128488 | ||
| 040 | _cKIM | ||
| 090 |
_c2254 _d1966 |
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| 100 | 1 | _aHatten, Timothy S. | |
| 245 | 1 | 0 |
_aSmall business management : _bentrepreneurship and beyond / _cTimothy S. Hatten. |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bHoughton Mifflin Harcourt (HMH), _c2003. |
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| 300 |
_a660 p. ; _c26 cm. |
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| 500 | _aHardcover. | ||
| 520 | _aHatten offers a balanced look at both entrepreneurship and small business management—concentrating throughout on how a small organization can achieve and maintain a sustainable competitive advantage. In response to reviewer suggestions, the Second Edition has been revised to feature financial and legal topics earlier. In addition, Hatten highlights e-commerce at relevant points throughout the text and in "@e-biz" boxed inserts that discuss online marketing, surfing for a franchise, and finding financing on the Web among other issues. The text also includes a full chapter on the business plan, plus two sample plans written by students for service and retail businesses. GoVenture—Live the Life of an Entrepreneur, a management simulation program on CD-ROM, is packaged for free with every new copy of Small Business Management, 2/e. Over 6,000 graphics, audio, and video clips (in a virtual 3D setting) immerse students in the day-to-day challenges of running a successful business. What Would You Do? scenarios appear in every chapter and allow students to assume the role of a small business manager making decisions and solving problems in real-world situations. Several pedagogical tools complement and reinforce the chapter material, including learning objectives, opening vignettes, Questions for Critical Thinking, Experience This exercises, Questions for Review and Discussion, and chapter summaries. | ||
| 650 | 4 | _aSmall businesses | |
| 650 | 4 | _aEntreprenuership | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0618128484/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0618128484 |
| 942 |
_cBOOK _jHD 62.7 .H38 2003 |
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| 999 |
_c2383 _d2383 |
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| 952 |
_w2010-11-30 _p2008-2533 _r2013-01-25 _40 _00 _bMAIN _m1 _10 _oHD 62.7 .H38 2003 _d2008-08-06 _t1 _8SHELF 2 _70 _cOpen Collection _2lcc _yBOOK _s2012-11-24 _l1 _aMAIN |
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