000 | 01693cam a22003734a 4500 | ||
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001 | 2004065642 | ||
003 | Ost | ||
005 | 20070727 .0 | ||
008 | 041213s2006 mauab b 001 0 eng | ||
010 | _a 2004065642 | ||
020 | _a00712444964 | ||
040 |
_aDLC _beng _cDLC _dDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHD9980.5 _b.Z45 2006 |
082 | 0 | 0 |
_a658.8 _222 |
100 | 1 |
_aZeithaml, Valarie A. _98296 |
|
245 | 1 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. |
250 | _a4th ed. | ||
260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2006. |
||
300 |
_axxvii, 708 p. : _bill., map ; _c27 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aService industries _xMarketing. _96051 |
|
650 | 0 |
_aCustomer services. _9967 |
|
650 | 0 | _aMarketing. | |
700 | 1 |
_aBitner, Mary Jo. _98297 |
|
700 | 1 |
_aGremler, Dwayne D. _98298 |
|
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004065642-d.html |
856 | 4 | 2 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004065642-t.html |
856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0737/2004065642-b.html |
942 |
_cBOOK _2ddc |
||
952 |
_p2009-4948 _40 _00 _bNRB _10 _oHD 9980.5 .Z45 2006 _d2009-07-25 _t1 _70 _cOpen Collection _yBOOK _aNRB |
||
952 |
_p2008- 2204 _40 _00 _bNRB _10 _oHD 9980.5 .Z45 2006 _d2008-07-08 _t2 _70 _cOpen Collection _yBOOK _aNRB |
||
999 |
_c2370 _d2370 |
||
952 |
_p2009-2484 _40 _00 _bMCKS _10 _oHD9980.5 .Z45 2006 _d2009/06/18 _70 _cReference Collection _2lcc _g1530 _yBOOK _aMCKS |