000 01693cam a22003734a 4500
001 2004065642
003 Ost
005 20070727 .0
008 041213s2006 mauab b 001 0 eng
010 _a 2004065642
020 _a00712444964
040 _aDLC
_beng
_cDLC
_dDLC
042 _apcc
050 0 0 _aHD9980.5
_b.Z45 2006
082 0 0 _a658.8
_222
100 1 _aZeithaml, Valarie A.
_98296
245 1 0 _aServices marketing :
_bintegrating customer focus across the firm /
_cValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
250 _a4th ed.
260 _aBoston :
_bMcGraw-Hill/Irwin,
_cc2006.
300 _axxvii, 708 p. :
_bill., map ;
_c27 cm.
504 _aIncludes bibliographical references and index.
650 0 _aService industries
_xMarketing.
_96051
650 0 _aCustomer services.
_9967
650 0 _aMarketing.
700 1 _aBitner, Mary Jo.
_98297
700 1 _aGremler, Dwayne D.
_98298
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0619/2004065642-d.html
856 4 2 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy0619/2004065642-t.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0737/2004065642-b.html
942 _cBOOK
_2ddc
952 _p2009-4948
_40
_00
_bNRB
_10
_oHD 9980.5 .Z45 2006
_d2009-07-25
_t1
_70
_cOpen Collection
_yBOOK
_aNRB
952 _p2008- 2204
_40
_00
_bNRB
_10
_oHD 9980.5 .Z45 2006
_d2008-07-08
_t2
_70
_cOpen Collection
_yBOOK
_aNRB
999 _c2370
_d2370
952 _p2009-2484
_40
_00
_bMCKS
_10
_oHD9980.5 .Z45 2006
_d2009/06/18
_70
_cReference Collection
_2lcc
_g1530
_yBOOK
_aMCKS