000 02804nam a2200505 a 4500
001 ASIN0070270317
003 Ost
005 20100413102133.0
008 100413s1996 xxu eng d
020 _a0070270317
_c$109.35
020 _a9780070270312
040 _cKIM
082 0 4 _a658.87
090 _c1342
_d1094
100 1 _aHasty, Ronald W.
245 1 0 _aRetail management /
_cRonald W. Hasty.
260 _a[S.l.] :
_bMcgraw-Hill College,
_c1996.
300 _a688 p. ;
_c25 cm.
490 1 _aThe mcgraw-hill series in marketing.
500 _aHardcover.
520 _aThis text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning. Information covered includes: Internet retailing; interactive television shopping; personalized shopping databases; the impact of globalization on retailing; and considers factors such as retailing as entertainment, retail theatre and other evolving customized retail formats.
650 4 _aSales & marketing management.
650 4 _aBusiness & Economics.
650 4 _aBusiness/Economics.
650 4 _aBusiness & Economics / Industries / Retailing.
650 4 _aIndustries - Retailing.
650 4 _aManagement - General.
650 4 _aCase studies.
650 4 _aDetailhandel.
650 4 _aManagement.
650 4 _aRetail trade.
650 4 _agtt.
650 4 _aSales & Marketing.
700 1 _aReardon, James.
830 4 _aThe mcgraw-hill series in marketing.
856 4 0 _3Amazon.com
_uhttp://www.amazon.com/exec/obidos/ASIN/0070270317/chopaconline-20
856 4 0 _3Amazon customer reviews
_uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0070270317
942 _cBOOK
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