| 000 | 02505nam a2200493 a 4500 | ||
|---|---|---|---|
| 001 | ASIN0205648282 | ||
| 003 | Ost | ||
| 005 | 20100115035508.0 | ||
| 008 | 100115s2009 xxu eng d | ||
| 020 |
_a0205648282 _c$115.40 |
||
| 020 | _a9780205648283 | ||
| 040 | _cKIM | ||
| 082 | 0 | 4 | _a808.06659 |
| 090 |
_c1859 _d1594 |
||
| 100 | 1 | _aWilcox, Dennis L. | |
| 245 | 1 | 0 |
_aPublic relations writing and media techniques / _cDennis L. Wilcox. |
| 250 | _a6th ed. | ||
| 260 |
_aBoston : _bAllyn & Bacon, _c2009. |
||
| 300 |
_a576 p. ; _c23 cm. |
||
| 500 | _aPaperback. | ||
| 520 | _aPublic Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing book available, with real-world examples of outstanding work by public relations professionals. The basics of public relations writing, writing for the mass media, writing for other media (including newsletters, the Internet, social media, speeches, direct mail, and others), and managing programs and campaigns, including special events. Public relations writing. | ||
| 650 | 4 | _aCreative writing guides. | |
| 650 | 4 | _aPublic relations - United States. | |
| 650 | 4 |
_aPublic relations _xAuthorship. _zUnited States |
|
| 650 | 4 | _aBusiness / Economics / Finance. | |
| 650 | 4 | _aPerforming Arts. | |
| 650 | 4 | _aLanguage. | |
| 650 | 4 | _aBUSINESS & ECONOMICS / Business Writing. | |
| 650 | 4 | _aBusiness & Economics / Public Relations. | |
| 650 | 4 | _aBusiness Writing. | |
| 650 | 4 | _aPerforming Arts / Theater / General. | |
| 650 | 4 | _aPublic Relations. | |
| 650 | 4 | _aTheater - General. | |
| 650 | 4 | _aComposition & Creative Writing - General. | |
| 650 | 4 | _aAuthorship. | |
| 650 | 4 | _aUnited States. | |
| 650 | 4 | _aSales & Marketing. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0205648282/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0205648282 |
| 942 |
_cBOOK _jHD 59 .W55 2009 |
||
| 999 |
_c2214 _d2214 |
||
| 952 |
_w2010-11-30 _p2009-5122 _r2011-06-09 _40 _00 _bMAIN _10 _oHD 59 .W55 2009 _d2009-08-11 _t1 _8SHELF 2 _70 _cOpen Collection _2lcc _yBOOK _s2011-05-28 _l1 _aMAIN |
||
| 952 |
_w2010-11-30 _p2009-5123 _r2010-11-30 _40 _00 _bMAIN _10 _oHD 59 .W55 2009 _d2009-08-11 _t2 _8SHELF 2 _70 _cOpen Collection _2lcc _yBOOK _aMAIN |
||
| 952 |
_w2010-11-30 _p2009-5124 _r2013-02-15 _40 _00 _bMAIN _10 _oHD 59 .W55 2009 _d2009-08-11 _t3 _8SHELF 2 _70 _cOpen Collection _2lcc _yBOOK _s2013-02-06 _l2 _aMAIN |
||