| 000 | 07471nam a2200781 a 4500 | ||
|---|---|---|---|
| 001 | ASIN0132390027 | ||
| 003 | Ost | ||
| 005 | 20100707073807.0 | ||
| 008 | 100707s2007 xxu eng d | ||
| 020 |
_a0132390027 _c$198.67 |
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| 020 | _a9780132390026 | ||
| 040 | _cKIM | ||
| 082 | 0 | 4 | _a658.8 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler. |
| 250 | _a12th ed. | ||
| 260 |
_aUpper Saddle: _bPrentice Hall, _c2007. |
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| 300 |
_a736 p. ; _c27 cm. |
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| 500 | _aHardcover. | ||
| 520 | _aThe 12 th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed. | ||
| 650 | 4 | _aMarketing. | |
| 650 | 4 |
_aSales & marketing. _91131 |
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| 650 | 4 |
_aMarketing - General. _91493 |
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| 700 | 1 | _aArmstrong, Gary. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0132390027/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0132390027 |
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