000			02152nam a2200349 a 4500
001			ASIN0273601539
003			Ost
005			20100719011815.0
008			100719s1994 xxu eng d
020			_a0273601539 _c$30.00
020			_a9780273601531
040			_cKIM
082	0	4	_a658
090			_c2232 _d1945
100	1		_aBernhardt, Douglas.
245	1	0	_aPerfectly legal competitor intelligence : _bhow to get it, use it and profit from it / _cDouglas Bernhardt.
260			_aLondon : _bPitman Publishing, _c1994.
300			_a276 p. ; _c25 cm.
490	1		_aFinancial times management series.
500			_aHardcover.
520			_aCompetitive Intelligence (CI) is the analytical process that transforms disaggregated market and competitor data into accurate, relevant and actionable strategic information about your competitors' capabilities, intentions, performance and position. It provides companies with a powerful strategic tool to create, build and sustain a competitive advantage. This practical book looks at why adequate CI is useful, when it is most needed, how it should be used and how to get hold of it. It contains European case studies and looks at the full range of potential sources and search techniques - including legal ones. It also looks at ways of protecting your own company's competitive secrets, addresses the issue of how much you should spend on the process of gaining CI and gives helpful suggestions on tailoring your requirements to your budget.
650		4	_aBusiness strategy.
650		4	_aManagement & management techniques.
650		4	_aBusiness intelligence.
650		4	_aCompetition.
650		4	_aManagement & Business: General.
830		0	_aFinancial times management series.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0273601539/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0273601539
942			_cBOOK _jHD 38.8 .B47 1993
999			_c2055 _d2055
952			_w2010-11-30 _p2002-0610 _r2010-11-30 _40 _00 _bMAIN _10 _oHD 38.8 .B47 1993 _d2002-10-28 _t1 _8SHELF 2 _70 _cOpen Collection _2lcc _yBOOK _aMAIN