000 02220nam a2200325 a 4500
001 ASIN0071276335
003 Ost
005 20100816034217.0
008 100816s2009 xxu eng d
020 _a0071232745
_c$63.43
020 _a9780071232746
040 _cKIM
090 _c2884
_d2588
100 1 _aWalker, Gordon.
245 1 0 _aModern competitive strategy /
_cGordon Walker.
260 _aBoston :
_bMcGraw Hill Higher Education,
_c2004.
300 _a352 p. ;
_c24 cm.
500 _aPaperback.
504 _aIncludes glossary and index
520 _a"Modern Competitive Strategy, 3e", by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.
650 4 _aBusiness strategy.
650 4 _aBusiness & Economics / Strategic Planning.
856 4 0 _3Amazon.com
_uhttp://www.amazon.com/exec/obidos/ASIN/0071276335/chopaconline-20
856 4 0 _3Amazon customer reviews
_uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071276335
942 _cBOOK
_jHD 30.28 .W35 2004
999 _c1852
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