| 000 | 02388nam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | ASIN0071276335 | ||
| 005 | 20100816034217.0 | ||
| 008 | 100816s2009 xxu eng d | ||
| 020 |
_a0071276335 _c$63.43 |
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| 020 | _a9780071276337 | ||
| 040 | _cKIM | ||
| 090 |
_c2794 _d2498 |
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| 100 | 1 | _aWalker, Gordon. | |
| 245 | 1 | 0 |
_aModern competitive strategy / _cGordon Walker. |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston : _bMcGraw Hill Higher Education, _c2009. |
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| 300 |
_a352 p. ; _c24 cm. |
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| 500 | _aPaperback. | ||
| 504 | _aIncludes glossary and index | ||
| 520 | _a"Modern Competitive Strategy, 3e", by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes. | ||
| 650 | 4 | _aBusiness strategy. | |
| 650 | 4 | _aBusiness & Economics / Strategic Planning. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0071276335/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071276335 |
| 942 |
_cBOOK _jHD 30.28 .W35 2009 |
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| 999 |
_c1851 _d1851 |
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| 952 |
_p2009-5474 _40 _00 _bNRB _10 _oHD 30.28 .W35 2009 _d2009-09-14 _t1 _70 _cReserve Collection _yBOOK _aNRB |
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| 952 |
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| 952 |
_p2009-5476 _40 _00 _bNRB _10 _oHD 30.28 .W35 2009 _d2009-09-14 _t3 _70 _cReserve Collection _yBOOK _aNRB |
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| 952 |
_p2009-5477 _40 _00 _bNRB _10 _oHD 30.28 .W35 2009 _d2009-09-14 _t4 _70 _cReserve Collection _yBOOK _aNRB |
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| 952 |
_p2009-5478 _40 _00 _bNRB _10 _oHD 30.28 .W35 2009 _d2009-09-14 _t5 _70 _cReserve Collection _yBOOK _aNRB |
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