| 000 | 01885cam a22003498i 4500 | ||
|---|---|---|---|
| 001 | 22314306 | ||
| 003 | OSt | ||
| 005 | 20230519092057.0 | ||
| 008 | 211117s2022 nju b 001 0 eng | ||
| 010 | _a 2021049493 | ||
| 020 |
_a9781292400969 _q(Paperback) |
||
| 020 |
_z9781292400990 _q(eBook) |
||
| 020 |
_z9781292401003 _q(ePub) |
||
| 040 |
_aDLC _beng _cDLC _erda |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.12 _b.C45 2022 |
| 082 | 0 | 0 |
_a658.8/72 _223/eng/20211207 |
| 100 | 1 |
_aChaffey, Dave, _d1963- _eauthor. _93818 |
|
| 245 | 1 | 0 |
_aStrategy, implementation and practice / _cDave Chaffey, Fiona Ellis Chadwick. |
| 250 | _aEighth Edition. | ||
| 263 | _a2201 | ||
| 300 | _apages cm | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company"-- | ||
| 650 | 0 |
_aInternet marketing. _91550 |
|
| 650 | 0 |
_aStrategic planning. _9622 |
|
| 700 | 1 |
_aChadwick, Fiona, _eauthor. _918820 |
|
| 776 | 0 | 8 |
_iOnline version: _aChaffey, Dave, 1963- _tStrategy, implementation and practice _bEighth Edition. _dHoboken, NJ : Pearson, [2022] _z9781292400990 _w(DLC) 2021049494 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBOOK |
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| 999 |
_c18114 _d18114 |
||