| 000 | 01770cam a2200373 i 4500 | ||
|---|---|---|---|
| 001 | 21726503 | ||
| 003 | OSt | ||
| 005 | 20230517080258.0 | ||
| 008 | 200923s2022 iauab b 001 0 eng | ||
| 010 | _a 2020043345 | ||
| 020 |
_a9781260381894 _q(hardback) |
||
| 020 |
_a9781260598223 _q(hardcover ; alk. paper) |
||
| 020 |
_z9781264058587 _q(ebook) |
||
| 020 |
_z9781264058549 _q(ebook other) |
||
| 040 |
_aDLC _beng _erda _cDLC _dMUA |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5821 _b.A74 2021 |
| 082 | 0 | 0 |
_a659.1 _223 |
| 100 | 1 |
_aWeigold, Michael F., _d1958- _eauthor. _918740 |
|
| 245 | 1 | 0 |
_aAdvertising / _cMike F. Weigold, William F. Arens. |
| 250 | _aFourth edition. | ||
| 260 |
_aNY _bMc Graw Hill _c2021 |
||
| 300 |
_axiii, 458 pages : _bcolor illustrations, maps ; _c28 cm |
||
| 500 | _aPreviously published: Dubuque : McGraw-Hill Education, [2018] under title: M. | ||
| 500 | _aIncludes bibliographical references and index. | ||
| 520 | _a" Added an opening paragraph describing chapter coverage (in all chapters). A new vignette focused on Shakira's Activa ad. Updated the section that uses Coke to demonstrate the benefits of branding. Updated the timetable of advertising history. Simplified the historical eras to focus on five: early age, industrial age, golden age, postindustrial age, and global interactive age. Updated the references to Internet tools that enhance teamwork"-- | ||
| 521 |
_aAges 18+ _bMcGraw-Hill Education |
||
| 521 |
_aGrades 10-12 _bMcGraw-Hill Education |
||
| 650 | 0 |
_aAdvertising. _91517 |
|
| 700 | 1 |
_aArens, William F., _eauthor. _93677 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOK |
||
| 999 |
_c18075 _d18075 |
||