000			02109nam a2200397 a 4500
001			ASIN0072962100
003			Ost
005			20230502191837.0
008			100702s2004 xxu eng d
020			_a9781265082291
020			_a9781265082291
040			_cMUA _dMUA
050			_aHF 5438.25 _b.C37 2022
082	0	4	_a658.85
100	1		_aCastleberry, Steve B. _97198
245	1	0	_aSelling : _bBuilding Partnerships _cSteve Castleberry, Jeff Tanner
250			_a11th ed.
260			_aBoston : _bMcGraw-Hill, _c2022
490	1		_aMcgraw-hill/irwin series in marketing.
500			_aHardcover.
504			_aIncludes End notes
520			_a"Fundamentals of Selling: Customers For Life Through Service, 9/e", is one of McGraw-Hill's best-selling texts in the Selling discipline. Its approach is classic and practical and emphasizes role-plays. "Fundamentals", written by a salesperson turned teacher, draws widely from Charles Futrell's experience as a sales professional rather than from a staid theoretical perspective. The text is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Upjohn, and Ayerst and from the author's sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues; selling skills are a valuable asset.
650		4	_aSales & marketing. _91131
650		4	_aBusiness & Economics. _9124
650		4	_aBusiness / Economics / Finance. _9131
650		4	_aBusiness/Economics. _9124
650		4	_aBusiness & Economics / Sales & Selling. _91732
650		4	_aSales & Selling - Techniques. _97199
650		4	_aSales & Selling - General. _97200
650		4	_aSelling. _91646
650		4	_aBusiness, Accounting & Vocational: Textbooks & Study Guides. _9773
830		0	_aMcgraw-hill/irwin series in marketing. _9600
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0072962100/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0072962100
942			_cBOOK _2lcc
999			_c18066 _d18066