| 000 | 01370cam a22003378i 4500 | ||
|---|---|---|---|
| 001 | 22786600 | ||
| 003 | OSt | ||
| 005 | 20230502165424.0 | ||
| 008 | 220912t20222024nju b 001 0 eng | ||
| 010 | _a 2022044243 | ||
| 020 |
_a9780137864898 _q(hardcover) |
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| 040 |
_aDLC _beng _erda _cDLC _dMUA |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.K68 2024 |
| 082 | 0 | 0 |
_a658.8 _223/eng/20220912 |
| 100 | 1 |
_aKotler, Philip, _eauthor. _9320 |
|
| 245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler, Northwestern University, Gary Armstrong, University of North Carolina, Sridhar Balasubramanian, University of North Carolina. |
| 250 | _aNineteenth Edition. | ||
| 260 |
_aUK _bPearson Education Ltd. _c2024 |
||
| 263 | _a2212 | ||
| 300 | _a768 pages | ||
| 500 | _aRevised edition of Principles of marketing, 2019. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"-- | ||
| 650 | 0 |
_aMarketing. _916985 |
|
| 700 | 1 |
_aArmstrong, Gary _q(Gary M.), _eauthor. _94667 |
|
| 700 | 1 |
_aBalasubramanian, Sridhar, _eauthor. _918707 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBOOK |
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_c18060 _d18060 |
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